Successful Organizations in Action
A HANDBOOK FOR CORPORATE EXCELLENCE
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Success through the pursuit of excellence is the goal of any organization. A lot of research has been done and a number of articles, blogs and books have been published on the secrets of successful organizations. Very often, we find that, what is successful today, does not stand to be a success another day. A number of so called successful companies who have been glorified in a number of earlier books have disappeared or gone down the path of deterioration. Enron & Lehman Brothers, which were rated as some of the finest companies are no more existing. Success is never an enduring phenomenon, nor is it the end of the road for a company. For achieving success, a number of factors have to fall in place at the same time, while for failure a few slipups are sufficient. The causes for success today, may not be the same tomorrow as the market dynamics are changing rapidly. Organizations have to stay innovative, flexible and adapt themselves to the surroundings, while preserving their core values and ethical approach to survive and grow in the long term. ‘SUCCESSFUL ORGANIZATIONS IN ACTION’ aims to throw light on those success factors that have led the organizations to achieve tremendous results and achieve growth and glory. Through the eyes of seasoned and battle hardened professionals with more than 100 years cumulative experience in a number of successful companies, the book tries to expose to the reader a number of conventional and non conventional activities, strategies, tools and approaches that are employed by today’s successful organizations to create new markets, outwit competition and create lasting value. While a number of eminently successful companies are referred for various topics in the book, it is important to note that the factors for success and the number of such companies could never be exhaustively touched upon. Further, with the promoters and managements changing periodically, the approaches to the organization’s development also changes and can lead a successful organization to a downfall or a period of reinventions for renewed growth. However, the traits required for success of organizations are eternal and a study of these qualities in action, helps us to learn from their experiences and lays down a faster route to our success or understand the behaviour of our competition that could unsettle us.
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About the Book
This book contains learning from the corporate experiences of over 15 professionals who have worked at CXO level in global organizations. The authors are alumni of IITs and IIMs of India with over 100 years corporate experience, having worked in Senior Management roles in top Indian and Multinational organizations. They interpolate their experiences and learnings along with that of a number of accomplished professionals with an enviable corporate success track record. The result is the collection of essential success strategies, tools and desirable traits for achieving organizational excellence in today’s competitive world. A number of important issues and real life situations that are faced by the organizations, while growing their company from an idea to the desired position of being a perpetual living giant, have been discussed in lucid detail. It is important for professionals to know what to do, but also to understand the detrimental aspects of corporate behavior one should be conscious of and avoid like plague. This book is a valuable resource for those who are short of time to read a number of books but would like to stay in touch with the contemporary issues and strategies with a refreshing and insightful perspective. Some of the topics covered: Innovation, Value creation and Capturing Value Magnetism and the Art of Marketing Consumer & Customer centricity Importance of Engagement & Experience Management 3 Hook theory of Marketing Importance of Values, Mission, Vision, Culture Sustained Development & Ethical Approach Importance of Focus, Prioritization, Passion Strategic thinking and Execution excellence Leveraging Technology and many more.. While this book is not expected to be an exhaustive resource and an in-depth coverage of key issues facing today’s organizations, this will surely provoke the thoughts of the readers in the direction of desirable and undesirable traits that cause successes and failures. This will surely add a new set of tools to your armour to go for excellence in your day-today corporate life.
About the Author
Srinivaas M. (MS) is a B.Tech from IIT Chennai and a Post Graduate in Management (PGDM) from IIM Bangalore. MS is a co-founder & Managing Director of Master Mentors Advisory Pvt Ltd., a management consulting company, promoted by experienced alumni of the Indian Institutes of Technology (IIT) and Indian Institutes of Management (IIM) with a collective corporate experience of over 300 years of which over 100 years is at CXO level He has over 20 years of rich corporate experience in leading Indian and Multinational Organizations like BPL Limited, Godrej & Boyce Mfg Co. Ltd., Bausch & Lomb India Ltd., HCL Infosystems Ltd etc., including over 3 years as Managing Director of a BSE listed Indian IT company. Having worked in challenging roles across various functions like Sales, Marketing and General Management in senior levels of organizations, he has a tremendous understanding of the corporate environment. Being an avid reader and a keen observer, Srinivas has accumulated a wealth of learning and experience, not only from his experiences, but also through his observations and interactions with professionals from a number of leading organizations.