Take it from me…

About the Book

In 40 years in advertising and the media Chintamani Rao has been there, done that. This book is a collection of his contemporary comments and observations, made from the perspective of his own experience and from deep knowledge of the craft and the business. From brand strategy to TV ratings; from media regulation to people management; from the local to the global, it covers a broad sweep of subjects and issues. Many of the events that triggered these pieces occurred several years ago, but the principles to be drawn, and the lessons to be learnt, remain fresh and relevant for anyone with an interest in marketing, advertising and the media today.

About the Author

Chintamani Rao is a noted commentator on marketing and media. In a 40-year career he has advised clients ranging from the biggest multinationals to local entrepreneurs, across product and service categories; managed broadcasting networks; and been deeply involved with government and industry bodies on policy and regulatory issues in media. He is also the author of Making Marketing Music, a book on integrated marketing communications.