Stratégie

About the Book

Business Intelligence and Analytics (BI&A) has been one of the leading technological trends in recent years and is one of the top most priority technology investments. Enterprises require the support of extensive data processing and analytical techniques to bolster their processes. The book comes at an opportune time to provide a holistic overview of BI&A along with its associated concepts, components, infrastructure etc. It also details its applications in various verticals of management such as Marketing, Finance and HR. This book also discusses relevant software such as Excel, SPSS, R and Eviews. STRATÉGIE can be an invaluable resource for students, instructors, and practitioners alike.

About the Author

Dr. Anupama Rajesh is a Professor at Amity Business School, Amity University, India. Dr. Anupama Rajesh has a teaching experience of more than 20 years and is an expert in the field of Business Intelligence and Analytics (BI&A). Her academic experience includes international stints at London and Singapore, as well as training of Italian and French delegates and students. Her research interests encompass Business Intelligence, Educational Technology, Marketing Analytics etc. She has written more than 40 research papers and case studies for international journals and has 8 books to her credit. Dr. Anupama has also won several awards including the ADMA Research Award and several outstanding paper awards at prestigious conferences. Dr Anupama has used her vast experience as a faculty and trainer to prepare a comprehensive handbook on analytics.