Trade Marketing Focus

About the Book

Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumers—and that’s why in-house marketing is critical. In this guide, Basheer P.A, a successful business strategist, walks you through, how to create promotional plans and how to execute it, with excellence. The strategies and best practices will help you quickly capture the attention of consumers. He shares insights on key marketing topics, including: · ways to maintain a feeling of warmth and connection with customers; · elements you must track when observing competitors; · tips on using minimum resources to achieve maximum results; and · strategies to maximize the value of consumer feedback. Whether you’re a business management student, business professional, business owner, distribution, sales or marketing professional or consultant, you can easily take what you apply to overcome common business obstacles and achieve success. Improve the efficiency of yourself, your employees and/or coworkers, and your entire organization with the lessons in Trade Marketing Focus.

About the Author

PA Basheer, BSc., MA, MBA earned a bachelor’s degree in physics, a master’s degree in social science, and the Academic Excellence Award for MBA studies from the MG University Off-Campus Center at Dubai Academic City. He worked with British American Tobacco as a consultant for their Global Travel Retail business and also handled some of the company’s key trade marketing functions. He spearheaded the renowned Electronics Group in the Middle East as CEO—Flexy Electronics & Home Appliances.