Death of the Snake Oil Salesman

About the Book

The species known as the Snake Oil Salesman, sadly, is in rapid decline, almost dead in modern business. The geezer who could sell sand to Arabs, ice to the Eskimos and coal to Newcastle is a thing of the past. There were some real doozies out there (and still are), but customers are smarter now. They want the product to work and produce results. Value for money – not some silver-tongued shyster who’s full of false promises. The end of an era, I say, wiping a tear from my eye, as I was one of them. I bid them farewell, and all the best. And while it was originally a male domain, there are now a lot of Snake Oil Saleswomen as well.They don’t mean to offend anyone. They just see selling as an easy way of making money. Tragically, this short-term view usually equates to a short-lived career. These days, everyone sees through the bastard like a pane of glass. Really quickly. The Snake Oil Salesman / woman is a thing of the past. Dead. Long live the Sales Professional! In this practical, three-part series of proven selling techniques I show the three stages in bringing in new customers and making sure they stay with you.

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