Strategic Corporate Sustainability

About the Book

R.A Fernando draws upon his experiences at the United Nations Global Compact, his studies at the University of Cambridge Institute for Sustainability Leadership, and his time working at multinational corporations as he explores how to overcome the world’s toughest challenges. He outlines why global warming, the depletion of natural resources, and pollution should be everyone’s concern—and how these things will devastate entire nations. That is, unless we do something to stop it. Tackling the problems will require business leaders to include sustainability as part of their long-term plans, he argues. Sweeping corporate changes must be made to ensure the Earth’s preservation. In this carefully researched book packed with valuable statistics, current figures, historical data, and scary projections, he explores seven imperatives for sustainable businesses and how businesses can improve returns on capital by investing in sustainability-led differentiation and innovation. Embedding sustainability into corporate strategy could be just what businesses need to do, to boost operations while galvanizing peers and competitors to do what’s right. Learn how companies, employees, and shareholders can win by working for Strategic Corporate Sustainability.

About the Author

R.A.Fernando is an Alumnus of the University of Cambridge (Wolfson College) having completed his Master of Studies in Sustainable Leadership in 2014 and Post Graduate Certificate in Sustainable Business in 2008/9 . He also has a MBA from the University of Colombo and is a Fellow of the Chartered Institute of Marketing (UK). At the INSEAD Business School (France), he completed a Diploma in International Management and the Advanced Management Program. He is a Doctor of Business Administration candidate at the European Business School in Geneva. He is the Operations Director of the Malaysia Blue Ocean Strategy Institute. His career with Multi-nationals – Unilever, Sterling health International, Smithkline Beecham International covered Africa, Middle East and Asia in CEO and Marketing positions between1981-2003. He was the first CEO of SLINTEC (Sri Lanka Institute of Nanotechnology) 2008-2010. He was also the United Nations Global Compact Focal point for Sri Lanka 2003-2010 and founder of UN Global Compact Sri Lanka in 2010. In Academia, a visiting faculty member of the INSEAD Advanced Management Program between 2005-2010 and on the current faculty of CEDEP (Centre for European Executive Development). He has been an Executive in Residence at the INSEAD Social Innovation centre from September 2010 to date. He was a visiting faculty member at the Deusto Business School, Universtat of Pompeu Fabra in Spain and University of Colombo MBA programs where he taught ‘Strategic Corporate Sustainability’. Babson College USA published 3 Giving voice to values cases on his work in Kenya and Vietnam. In September 2007 he won a “Global Strategy Leadership award” at the World Strategy Summit for his work on Sustainability –led branding.