A Handbook of Malaysian Cases: Contemporary Issues in Marketing & Management

About the Book

This book is appropriate and useful for the college and university lecturers, practitioners and students who are undertaking courses in business studies. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decision. This book will contribute in teaching as a tool to provide practical knowledge to the students and/or participants. Apart from the lecturers and students, practitioners also can be benefited from this book since it will provide them understanding about the problems and challenges faced by different types of companies. There is a growing need of reading and understanding the challenges faced by the managers from developing country perspective. Compared to the developed countries, the documentation of local cases are very few. As such, the present book taken the initiative to provide a selection of high-quality cases on Malaysia based companies and MNCs operating in Malaysia about their marketing and management related decision making issues. This book is unique in many ways. These cases not having been published before, provide a pool of fresh cases for teaching purpose. All eleven cases demonstrate different company issues and different managerial problems which certainly will enrich its readers' understanding about the phenomena. At the end of each case, suggested case assignment questions are provided so that the facilitator will have some preliminary understanding about the questions that can be discussed. Lastly, a brief synopsis of all cases is presented at the end of the book. It is hoped that, this book will provide the practical knowledge to its readers.

About the Author

Dr. Farzana Quoquab is a senior lecturer at International Business School, UTM. She has published cases in peer-reviewed international journals such as Asian Case Research Journal, IIUM journal of case studies in management and Emerald Emerging Markets Case Studies. Since 2010, she has produced 9 cases to be used to facilitate the class room learning. She is one of the editorial board members of ‘Case Studies in Business and Management’ and ‘Journal of Economic and Administrative Science’. Dr. Jihad Mohammad is a senior lecturer at International Business School, UTM, Malaysia. He has presented papers at various international and national conferences and published articles in peer-reviewed international journals. He has versatile career exposure. His area of research interest includes organizational citizenship behaviour, psychological ownership, psychological capital, leadership, innovation, and Islamic work ethics. Dr. Maizaitulaidawati Md Husin is a Senior Lecturer at UTM International Business School. She has published in Journal of Islamic Marketing, Journal of Islamic Accounting and Business Research, International Business Management, Jurnal Teknologi, among others. Her main research interests lie in Islamic Banking and Finance, Takaful, Islamic Economics, Islamic Marketing and Consumer Behaviour. Dr Arif Hassan is a Professor at Department of Business Administration, International Islamic University Malaysia. He has published four books and over 50 research papers in peer reviewed journals. He has received several best paper awards during conference presentations, including the best paper for international implication award and a finalist for the Caroline-Dexter award during Academy of Management conference, 2016. He has interest in case writing and case teaching methods and has served as the founding Chief-Editor of the IIUM Journal of Case Studies in Management.