MARKETING BLUNDERS: CASES & LESSONS FOR MANAGERS
by
Book Cover & Preview Text
Formats
E-Book
$4.99
Softcover
$16.95
E-Book
$4.99
Book Details
Language :
English
Publication Date :
21/12/2020
Format :
E-Book
Dimensions :
N/A
Page Count :
108
ISBN :
9781543761801
Format :
Softcover
Dimensions :
6x9
Page Count :
108
ISBN :
9781543761795
About the Book
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.