BUSINESS RESEARCH DISSERTATION THE FACTORS WHICH INFLUENCE THE PURCHASE INTENTION ON BUBBLE MILK TEA PERCEIVED BY YOUTH IN SELECTIVE BUBBLE MILK TEA BRANCHES IN KUCHING, SARAWAK, MALAYSIA

About the Book

Modern society’s lifestyle is largely changing due to the economic and cultural globalisation that affects the homogeneous imagery of culture that results in the uniformity of taste, consumption, lifestyle, value, identity as well as individual interest. Furthermore, the readers will fathom how youth in Kuching, Sarawak Malaysia influence their purchase intention towards bubble milk tea. Finally, data gathered from the questionnaire survey have been analysed through SPSS software. Pearson Correlation test, independent T-test, and linear regression were used in this study. The results were displayed in the pie chart, bar chart, plot, and table to give the reader a more precise visualization and better understanding.

About the Author

Mychell is a copywriter who specialized in sales pages and marketing campaign, In addition she has vast experience in Business Administration and Accounts. Mychell Mallari received her Master Degree in Business Administration from the University of Sunderland, United Kingdom with the collaboration of SEGI College Sarawak. She is currently Working on her other book “Title is still unknown”. She believes in lifelong learning and hopes to pursue her PHD in January 2022 in the similar field. Finally yet importantly, this book is also dedicated to Mychell’s late father