The Startup Habit

About the Book

Between 2012 and 2014, the authors of this book met regularly on weekends to discuss the entrepreneurship scene in India and Kerala in particular. We swapped stories of the budding entrepreneurs, their struggles and successes. We worried about the disappointments, cheered the excitements and patiently waited for the turnarounds of the young men and women who had taken the plunge into the exhilarating environment of entrepreneurship. Over the course of several months, from what we saw firsthand, from what we heard and from what we read, it dawned on us that there is a pattern among the success stories. We began a more structured analysis to see if our hunch was correct. This book is the product of that investigation. We share our realization that more than luck or genius, it is the presence of certain habits that consistently lead to sustained success in the turbulent world of business startup. If you are already on the path to business success, the content will help you fine tune some of the habits. You can look at your own progress from a new perspective. If you have been thinking for a while to get going, let this book be the guide that assists you to acquire the right habits for Startup success. If you are student looking for a safe, salaried job upon graduating, we urge you to read through in order to understand how the business world operates and is fundamentally guided by the entrepreneurial spirit. If you have never thought of being an entrepreneur but have been merely curious, we hope to inspire you to give it a shot, again and again…

About the Author

Dr. KCC Nair, known as the Father of Business Incubation in Kerala, has helped in the creation of over 200 startup companies while being the MD of Technopark Technology Business Incubator and mentored another 200 startups with other TBIs in the State. He is also the founder member of India’s first Technology Park, Technopark, Kerala and an accredited Master Trainer of Startup Incubation by World Bank. Now he heads a startup company and a hospital. Dr. Arun Surendran, Strategic Director of the Trinity College of Engineering, created an environment that helps both student and faculty startups flourish on campus. He is also the Operations Advisor to Al Adrakgroup of companies, Muscat and the director of Bankers’ Training Center.