Compendium

About the Book

Management cases are an inseparable part of any Business School class. Cases help students understand complex business situations, apply theoretical knowledge and learn to articulate their opinions before any audience. The cases can be valuable to both students and instructors alike because one learns better when actively engaged. Tedious theoretical concepts are retained longer and understood better when they are applied to real life situations and discussed in classrooms extensively. These deliberations have an inherent benefit of honing their convincing and negotiation skills and developing communication capabilities. Case discussions and presentations also develop team building and inter-personal skills. This book contains narrations of various business scenarios which require critical thinking and strategic decision making. They begin with the central problem and go on as an interesting story, culminating at a point which requires responses from its readers. They may talk of a fundamental business issue but are narrated in a suspenseful, stylised and exciting context. This book is aimed at management students, scholars and executives working in the corporate.

About the Author

Dr. Anupama Rajesh Associate Professor Head – Case Study Center Amity Business School, Amity University, India Her qualifications include PhD in the area of Technology in Education, M.Phil.(IT), M.Phil.(Mgmt), M.Ed., M.Sc.(IT), PGDCA, PGDBA. She has a teaching experience of about 20 years including international assignments which include a teaching stint at Singapore and training of Italian and French delegates and students. She has written more than 20 research papers and case studies for prestigious international journals and has five books and several book chapters to her credit. She is reviewer of renowned Sage and Emerald journals and is the Editor of “Anukriti” - The Amity Business School Magazine. Her research interests are Business Intelligence, Educational Technology, marketing analytics etc. while her teaching interests are Business Intelligence, E-Commerce, IT enabled processes. She is an avid trainer and has trained Union Bank of India, NHPC, ILFS, TATA Motors, Bhutan Power Company employees as well as Commonwealth Games Volunteers and army personnel. She is a Master Trainer from Microsoft and an Infosys Partner for Business Intelligence. She is Head – Case Study Centre, Area Head(IT) for Management and Head of the Executive MBA Programme at Amity Business School, Amity University, India. She has recently won the ADMA Research Award. She has also been awarded “Shiksha Rattan Puruskar” by IIF Society and won the second “Best Paper Award” at IIM Ahmedabad. She recently presented a case study at INSEAD Paris. She also has a MOOC to her credit. http://amitymooc.com/home/itm.php