Partridge India features author Bharath Rejeti and his novel, Choked! – Fight Until You Win
Choked!—suitably written with an exclamation point—utilises the timeless theme of one man combating a giant and sets it amidst the modern business world. The book is the gripping story of an ordinary businessman taking on the extraordinary task of fighting the corporate colossus.
Author Bharath Rejeti is admirably suited to a tale combining literature and business. Bharath works as a marketing executive at a high-level IT firm in Bengaluru. At the same time, he shares a lifelong passion for the power of stories and storytelling. Growing up reading classic tale-spinners such as Blyton and Narayan, he also appreciates such modern-day novelists as Dan Brown. Bharath admires authors ‘who master choosing the right set of words and their cadence—like those maestros who orchestrate notes into melodious harmony, like those expert photographers who stun the world with the right lighting and perspectives, like those skilled painters who add one color to another and create a masterpiece.’
The author’s inspiration for telling a great tale also stems from his family life. ‘Bedtime storytelling has been my forte ever since my first daughter began demanding them,’ he says. Choked! as you can read from Bharath’s blog, has its genesis in his nightly storytelling. As for the actual writing process, Bharath’s approach sounds exemplary: writing for two to three hours every night and completing his first draft in 45 days. Then, like all great writers, he asked for feedback and devoted plenty of time to the editing process.
The result is a novel that is both topical and conveys a profound message. ‘Choked! is designed to tell readers that everything in life happens for a good reason,’ says Bharath. ‘You need to experience the moments of life, instead of classifying the events as good or bad right away.’
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