YOUR SMART RETAIL MARKET STRATEGY BOOK

About the Book

The objectives of this book are: To share what are the excitements and challenges facing in the retailing industry. To create different strategies by using the right retail format strategy to meet the specific target market segment. How retailers able to create a competitive advantage edge over competitors in order to achieve sustainable growth in revenue and profit in the longer term for the organization. Successful SMART Retailing = How to define your SPECIFIC target market segment to MEET your customers’ needs and wants in order to create a competitive ADVANTAGE edge to achieve sustainable financial performance RESULTS by utilizing the current TECHNOLOGICAL advancement and implementing of ENTREPRENEURSHIP mindset.

About the Author

Ho Eng Wah is a graduate of Master’s degree in Business Administration (MBA) from the University of Bolton, United Kingdom. With 35 years of experience in retail industry specializing in supermarket, hypermarket, departmental store, specialty store and convenience store. He also gained overseas exposure in merchandising and purchasing from other countries such as China, Hong Kong, Thailand and Indonesia. He was employed as a Merchandising Manager, Director of Operations and General Manager of several leading and public listed retail organizations in Malaysia and Brunei prior to his retirement.