A Handbook of Asean Business Cases: Emerging Issues in Business and Management

About the Book

This book comprises seven business and management cases that demonstrate different company issues and managerial problems in ASEAN countries. The book is useful for college and university lecturers, practitioners and students at undergraduate and postgraduate levels. As a comprehensive understanding of the business environment is essential, college and university lecturers may use this book as class materials in guiding the students to learn the practical issues in the industry. Case questions are developed to provide a preliminary understanding of the issues being discussed. On the other hand, practitioners may benefit from understanding the problems and challenges faced by different types of companies. It is hoped that this book will provide practical knowledge to its readers.

About the Author

Adriana Mohd Rizal (PhD) is a Senior Lecturer at Azman Hashim International Business School, Universiti Teknologi Malaysia. She obtained her BBA from the University of Wisconsin Milwaukee, USA, her Executive MBA from University Teknologi MARA, and her Doctorate of Business Administration from UKM-GSB, Universiti Kebangsaan Malaysia. Her research interests include entrepreneurship and innovation, social entrepreneurship, and SME new creation and development. David Ling Kim Hui holds an MBA from Universiti Teknologi Malaysia and a Bachelor’s degree in Engineering majoring in Electronics Telecommunications from Malaysia Multimedia University. He is a seasoned Supply Manager who has a strong passion for material management and related areas. Ebtihal Ebrahim is a Product Manager at Hadath App, having completed her MBA in Healthcare Management in Azman Hashim International Business School. She has more than 15 years of experience in designing digital products and managing digital marketing. She is active in consultancy projects for government institutions and entrepreneurs in Riyadh. Haliyana Khalid (PhD, CPM (Asia)) is a senior lecturer at Azman Hashim International Business School, UTM. She obtained her PhD in Computing, with specialization in Human Computer Interaction from Lancaster University, UK. She holds a professional certificate in marketing. Haliyana research interests are in the horizon of information systems and digital marketing. Maizaitulaidawati Md Husin (PhD) is an experienced academician with strong enthusiasm and passion for Islamic banking and finance. She is currently an associate professor at Azman Hashim International Business School, Universiti Teknologi Malaysia. She has over 12 years of experience in teaching and supervision. Mai holds a PhD in Islamic Economics, MSc in Banking, and BBA in Finance. Visit her professional website at http://www.maizaitulaidawati.com/. Naharudin Saadan, C.A(M) is an accountant in the Accountant General Department of Malaysia. He holds a bachelor’s in accountancy from Universiti Utara Malaysia and MBA from Universiti Teknologi Malaysia. He has served in various federal and state government agencies in Malaysia and has vast experience in public sector financial management. Nomahaza Mahadi (PhD) is an Associate Professor at Azman Hashim International Business School, UTM. She graduated from the University of Southampton UK with her PhD degree. She has more than ten years of experience in the area of emotional intelligence, personality, leadership and work attitudes. Nor Aiza Mohd Zamil (PhD) is a senior lecturer of Accounting at International Business School, Universiti Teknologi Malaysia. Upon completion of her first degree (Bachelor of Accounting (Hons.)) from International Islamic University Malaysia (IIUM), she started his career as a finance executive at Multimedia Development Corporation. Then she continued to pursue her study in MSc in Accounting at IIUM. She has received her PhD from Cardiff Business School, United Kingdom. Her main research interest includes Islamic banking and finance, Islamic Accounting, banking efficiency and Shari’ah Governance in Islamic financial institutions. Ong Choon Hee (PhD) is a senior lecturer at Azman Hashim International Business School, Universiti Teknologi Malaysia. He received his Doctorate in Business Administration from Universiti Utara Malaysia. His areas of research interest are organizational behavior, talent management and technology management. Sare Yasseen Iderosee is currently an active wealth planner agent with Prudential Assurance Malaysia Berhad. She is passionate about sales and helping people with planning their wealth and financial objectives. She received her first-degree education from Universiti Putra Malaysia (UPM) in Bachelor Science (Human Development & Information Technology) and continue to pursue her Master’s Degree in Business Administration at Universiti Teknologi Malaysia (UTM) in 2016-2018. Shathees Baskaran (PhD) has a Bachelor of Economics from Universiti Putra Malaysia, an MBA (Accountancy), and a Doctor of Business Administration from Universiti Utara Malaysia. He is a faculty member at Azman Hashim International Business School, Universiti Teknologi Malaysia. His areas of interest are strategic management, entrepreneurship, and related behavioral studies. Siti Zaleha Abdul Rasid (PhD) is an associate professor in management accounting at Azman Hashim International Business School, Universiti Teknologi Malaysia. She has a PhD in accounting from the International Islamic University, Malaysia. She is also an associate member of the Malaysian Institute of Accountant, and her research interests are in management accounting, risk management and corporate governance. Supamah Krishnan is an accounting lecturer at a private college. She received her Master of Business Administration from Universiti Teknologi Malaysia. Her areas of research interest are organizational behavior and organizational development. Suzilawati Kamarudin (PhD) is from Universiti Teknologi Malaysia and currently is seconded to the University of Business and Technology Jeddah, Kingdom of Saudi Arabia. Her research focus is on small and medium enterprises and marketing. Her research grant amounted to more than 1.5 million. Her works have been published in reputable journals, book chapters and cases. Theresa Ho Char Fei (PhD) is a senior lecturer at Azman Hashim International Business School, UTM. She teaches strategic management and management-related subjects. Theresa has published her research works in indexed international journals, including the Journal of Asia Pacific Business, Global Business Review and Journal of Relationship Marketing. Her research interests are in the areas of Entrepreneurship and Intellectual Capital.