Strategic Leadership and Management in the Automotive Industry

About the Book

The automotive industry is one of the most dynamic and competitive sectors globally, constantly evolving through technological advancements and market shifts. "Strategic Leadership and Management in the Automotive Industry" explores the critical aspects of strategic management and leadership that drive success in this field. This book offers a comprehensive analysis of leadership theories, strategic planning, operational excellence, and marketing strategies, with a special focus on Proton Holdings Berhad, a prominent automotive manufacturer.

About the Author

Jenny Tran is a seasoned trade executive with over 10 years of experience at Consulate General of Malaysia Trade Section (MATRADE), Ho Chi Minh City, Vietnam. MATRADE’s mission to promote Malaysia’s exports has enabled many local companies to carve new frontiers in global markets. Through her role, Jenny has been instrumental in putting the spotlight on capable Malaysian companies on the international stage, helping make the phrase 'Made-In-Malaysia' synonymous with excellence, reliability, and trustworthiness. Jenny's exhaustive experience spans all of MATRADE’s activities to promote Malaysian companies and increase exports to Vietnam, Laos, and Cambodia. Her efforts have significantly contributed to the growth and recognition of Malaysian products in these regions. Jenny Tran holds an MBA from the University of Northampton, UK, which has equipped her with advanced skills and knowledge in strategic management and international trade. Jenny's dedication and expertise continue to drive the success of Malaysian companies in the competitive global marketplace.