Art of Doing Business
7 Business Mantras I Learned from Steve Jobs
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One can get to read the theories, methods, and techniques of innovation in the books and research studies. But if one studies the life and work of Steve Jobs, one can definitely conclude that innovation starts with passion. It is the passion with which ideas can be actualized into products and services. World-changing innovations are possible with passion. However the problem with passion is that it cannot be taught in business schools, it can’t be quantified. Even while fighting cancer, Steve kept working relentlessly and passionately. The reason he could do it was that he loved what he did.
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About the Book
Steve Jobs is considered to be the greatest entrepreneur of modern times. In a world where people consider themselves fortunate for getting even partial credit for changing one industry, Steve Jobs went on changing not one, but seven industries namely personal computers, desktop publishing, animation movies, computer retailing, music players, mobiles phones and tablet computing. He didn’t have any business management degree. He was a college drop out and a hippie. He considered himself as an artist and went on creating his two masterpieces, Pixar and Apple. This book takes a look at what made Steve Jobs one of the greatest business icons of all time and how he applied seven business mantras in his own way.
About the Author
Amarja Satish Nargunde is working as an Associate Professor in the department of Management Studies in Bharati Vidyapeeth (Deemed to be University), IMRDA, Sangli, Maharashtra, India. She has got fourteen years of teaching experiece. Her academic qualification is M.Com, M.B.A., M.J.(Master of Journalism). She received PhD from Shivaji University, Kolhapur. She was selected for Group Study Exchange program by Rotary International to Kansas, USA. She has developed her own training program for “Soft Skills Development”. She writes articles for various newspapers. An article featuring her PhD work was published in the Times of India in February 2013. She has also written a book titled “Motivation Theories and Teaching Profession in India”.